Sheryl, and her on-air crew, launched Sheryl Underwood in the Afternoon, airing during drive time, 3p -7p ET on The Juice 107.3 (Toledo, Ohio). The show debuted to phenomenal reviews, with the online audience breaking significant tracking records, causing the website to crash. Officials say they’ve never seen this kind of response to programming. With the success of the on-air debut of Sheryl Underwood in the Afternoon, the show was renamed Sheryl Underwood Radio and a multi-year deal was inked. The Executive Producer for the show is radio industry veteran Vic Frost.
Sheryl Underwood Radio is an all-access pass to entertaining and enlightening conversations covering relationships, entertainment, sports, and hot topics. The show’s debut kicked off with interviews with celebrities Marques Houston, Ron Isley, T-Pain and K Michelle. Show officials say lots of exciting interviews are to come. Sheryl Underwood Radio now has a dedicated phone line, 855-Sheryl-1, which gives people all over the country the opportunity to interact with the show. The dedicated line is part of a multi-faceted strategy for allowing listeners to engage with the show.
Vic Frost, Executive Producer for Sheryl Underwood Radio says, “Radio stations long for a relationship with celebrities like Sheryl Underwood.” Frost adds, “The variety of elements on the show are so radio-friendly, that the show can actually be placed in any daypart.”
Sheryl Underwood Radio is Sheryl Underwood, Kyle Erby, Harry Southerland, James Kelley, Courtney Black, and Executive Producer Vic Frost. Industry veterans, Warren Ballentine and Tyrone Dubose, are contributors to the show.
Sheryl Underwood Radio airs weekdays on terrestrial radio, TuneIn, and anytime on Sheryl Underwood THE APP! The World According To Sheryl is the podcast of Sheryl Underwood Radio and is available on Apple iTunes.
Sheryl Underwood Radio also offers Late Night Cupcaking (R&B slow jams), Da House Party (Hip Hop/ R&B), and Spiritual Nourishment (Gospel Music).
Sheryl Underwood Radio is the vision of its namesake, Sheryl Underwood, a highly visible television personality, radio host, entertainer, businesswoman and philanthropist.
Sheryl, an Emmy-award winner for her role as co-host of THE TALK on CBS television, is viewed daily by nearly 3 million daytime viewers. With Sheryl at the table, the show garnered its first six Emmy nominations and a subsequent win for “Best Daytime Talk Show.”
She is CEO of Pack Rat Productions, Inc, a media and entertainment company; Founder and CEO of Pack Rat Foundation For Education, a California 501c3 organization focused on initiatives that support Historically Black Colleges and Universities and she is the 23rd International President of Zeta Phi Beta Sorority, Inc., a national Greek-letter organization that has a membership of over 100,000 engaged women.
Sheryl has over 1 million social media followers, and in 2012, was voted one of the 10 most influential people on social media.
Going strictly by the numbers, Sheryl Underwood, through her vast brand footprint, has a daily reach of over 14 million people per day.