Oscar Holland, CNN
Naomi Osaka has been unveiled as Louis Vuitton’s new brand ambassador, with the French label announcing the partnership alongside colorful pictures from the tennis star’s latest fashion shoot.
The three-time Grand Slam winner, who is currently ranked third in the world, will appear in the label’s Spring-Summer 2021 campaign.
“Wow this is actually crazy,” the Japanese star wrote on both her Twitter and Instagram accounts. “Honored to be @LouisVuitton newest House Ambassador.
“Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes.”
In a press release, Louis Vuitton described Osaka as “multi-faceted, independent and modern,” and “perfectly incarnating the Louis Vuitton woman.”
The label accompanied the announcement with campaign photos taken by artistic director of women’s collections, Nicolas Ghesquière, for his upcoming Spring-Summer 2021 collection. In them, Osaka is seen wearing a boldly colored dress while holding a bag marked with the label’s distinctive monogram.
On Instagram, Ghesquière described Osaka as “an exceptional young woman who represents her generation and is a role model for everyone.
“Her career and convictions are inspiring and I am in awe of Naomi,” he wrote. “She stays true to herself and doesn’t compromise on her values. I am looking forward to sharing new projects with Naomi in the year to come!
(read more on cnn.com)